Photography

Environment Use and Lifestyle Images

SHOW THE POTENTIAL OF THE PRODUCT BY USING IT IN A NUMBER OF LIFESTYLE SPECIFIC ENVIRONMENTS.

Clearly highlight the use of the product as aligned with the target market segment

  • Correct PPE if applicable

Use primary customer types
Use new, clean wardrobes and gear
Natural light outside, soft and even lighting indoors
Neutral light, no yellow cast
Crips, clear focus with a deep depth of field
Showcase multiple product applications
Environment should be clean and uncluttered
Text and graphics are acceptable but not necessary
Brand-forward when possible

 

 

Product Detail Use Case Image

PUT THE USE OF THE PRODUCT INTO CONTEXT, SHOWCASING BOTH THE ENVIRONMENT AND HOW THE OBJECT INTERACTS WITH IT.

Frame the image close enough to illustrate the product details
Shallow depth of field
Use primary customer types
Use new, clean wardrobes and gear
Natural light outside, soft and even lighting indoors
Neutral light, no yellow cast
Crips, clear focus with a deep depth of field
Showcase multiple product applications
Environment should be clean and uncluttered
Text and graphics are acceptable but not necessary
Brand-forward when possible

 

Feature Images

HIGHLIGHT AND EXPLAIN KEY PRODUCT FEATURES WITH IMAGES.

Visually communicate specific key features
Utilize text and graphics used to clearly illustrate the message
Use primary customer types

 

 

 

 

 

Bundle Images

SHOWCASE THE FULL SLATE OF PRODUCTS IN A SPECIALIZED BUNDLE.

Show items grouped and not combined using Photoshop
Show products to scale (when applicable)

 

 

 

 

 

 

Benefit Use Case Image

HIGHLIGHT THE MAIN BENEFITS OF THE PRODUCT DESIGN.

Tight on product, but shot in-environment with a model
Use primary customer types
Use new, clean wardrobes and gear
Shallow depth of field
Natural light outside, soft and even lighting indoors
Neutral light, no yellow cast Crisp, clear focus with a deep depth of field Showcase multiple product applications
EXAMPLE TITLE
Environment should be clean and uncluttered
Text and graphics are acceptable but not necessary
Brand-forward when possible