Thermal Images and IR Applications
Main/Hero Images
A HERO IMAGE IS TYPICALLY THE MAIN IMAGE REPRESENTING A PRODUCT ONLINE.
Product is angled to show depth and maximum features.
- Not shot straight on
- Product is "ready for action"
Image background is removed or is pure white.
Dramatic lighting with reflections or shadows are prefered.
- Must be high quality, realistic, and blend into the pure white background.
Minimize image padding and reduce white border space.
- Image should accupy a minimum of 85% of the space
Use only one product per image
- Two products (front and back ) may act as an alterative image on some ecommerce sites.
Screen must be On and displaying the applicable images and data.
Front/Back Combo
A FRONT/BACK IMAGE ADDS A LAYER OF DEPTH, DETAIL, AND TEXTURE TO THE PRODUCT.
Maximize the information in the single image
Image should occupy a minimum of 85% of the space
Pure white or removed background
Display clearly visible branding
Retouch any dings or defects in the image
Straight on Back Image
THIS IMAGE HELPS GIVE A FULL PERSPECTIVE ON THE PRODUCT, WHILE ADDING SHAPE, TEXTURE, AND FORM.
Screen and output should be featured
Should be presented at a right angle (if applicable)
Pure white or removed background
Display clearly visible branding
Retouch any dings or defects in the image
Alternate Angle Images
PROVIDE ENOUGH IMAGES TO GIVE THE PRODUCT ALL FUNCTIONAL INFORMATION.
Highlight things like buttons, battery compartments, cords, ports, lights, etc
Pure white or removed background is not required
Retouch any dings or defects in the image
Straight on Front Image
THIS IMAGE HELPS GIVE A FULL PERSPECTIVE ON THE PRODUCT, WHILE ADDING SHAPE, TEXTURE, AND FORM.
Should be presented at a right angle (if applicable)
Pure white or removed background
Display clearly visible branding
Retouch any dings or defects in the image
3/4 Angle Front Image
BY ANGLING THE IMAGE, WE CAN PROVIDE AN ADDED LAYER OF DETAIL AND VISUAL INTEREST.
Pure white or removed background
Display clearly visible branding
Retouch any dings or defects in the image
Product Feature Overlay and Infographics
PROVIDE IMPORTANT INFORMATION ON FEATURES AND FUNCTIONS.
Background color should be consistent across the products features, two options:
Gradient Version:
- Upper portion is HEX #7d7d7d
- Lower portion is HEX #464646
- Pure white or removed background version
Feature labels follow the 1pt rule, underlines feature label:
- Angle to indicate feature position
- White or black, opposite of the background color
Product should hover slightly off the surface, with a light shadow
Utilize picture-in-picture as needed
What's in the Box?
VISUALLY DISPLAY THE ALL THE CONTENTS INCLUDED WITH A PRODUCT.
Pure white or removed background
Present to scale when possible
Cables can be cut-off or out of frame
Provide consistency across models
Size/Scale Images
INFORM CUSTOMERS OF THE PHYSICAL SIZE OF THE PRODUCT(S).
Products in hand provide an excellent gauge of size
Hand should wear gloves when appropriate
Graphics and text should be used to display product dimensions on a
X, Y and Z axis
Can be combined with feature or lifestyle images