PRODUCT BUNDLES KIT SEVERAL PRODUCTS TOGETHER TO PROVIDE GREATER VALUE TO THE CUSTOMER.

Whether real or virtual, unique photos, videos, and copy is needed to properly merchandise product bundles.
Bundles can include service, support, or warranty options.
Bundles can include training packages and options.

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Need Copy /Image...The FLIR E95 offers the great features of the E75 and E85, plus 161,472 points of temperature measurement (464x 348 true native resolution) and wide temperature ranges, up to 1500'C. The E95 has a superior spot-size ratio and is sensitive enough to detect minute temperature differences

CROSS-SELL OPTIONS PROVIDE CUSTOMERS WITH SUGGESTIONS OF PRODUCTS AND SERVICES THAT COMPLEMENT OR AUGMENT THEIR PURCHASE

Cross-Sell relationships should be defined before product launch and updates as new products are released.
Cross-sell options include accessories, complementary product parts, as well as service and support options.
Cross-Sell pathways may vary by customer segment. Defining pathways by core customer segments is recommended.
May also be referred to as "related products"
Up-Sell

Need Copy /Image...FLIR redesigned the Exx-Series from the handle up to deliver the best performance, resolution, and sensitivity of any pistol-grip handheld thermal camera. The new ExxSeries cameras are packed with the features you need to quickly troubleshoot electrical distribution and mechanical systems, so you can avoid equipment failures, increase plant safety, and maximize up-time.

Now packed with the high performance features you need to quickly find and report hidden hot spots: a bright, bold new screen, razor-sharp lenses, and a rapid-response user interface. This sleek new design isn't just window dressing. From the rubberized, water-tight chassis to the scratch-resistant Dragontrail cover glass LCD, the new Exx-Series is made for your tough work environment.

PROVIDING CUSTOMERS WITH A CLEAR PATH TO A HIGHER VALUE ALTERNATIVE PRODUCT OR SERVICE IS ESSENTIAL TO INCREASING ASP'S

Up-Sell relationships should be defined before product launch and updated as new products are released.
Upsell pathways can be within (C2^ C3) and beyond product families (C3 ^ E4)
Upsell pathways may vary by customer segment. Defining pathways by core customer segments is recommended
Product bundles, both real and virtual can be used as up-sell options.
NIST variations can serve as upsell options
Up-Sell descriptions should be intuitive and explanatory for the customer. When possible, short descriptions should be used in place of model numbers.
When possible variation options should move from left-to-right as good-better-best.

Need Copy /Image...
FLIR took its cue from the digital camera industry when reengineering the Exx-Series focus system. Whether you choose autofocus or continuous focus, the camera's precise focusing algorithm and FLIR's innovative lenses ensure you get crisp results, for the most accurate temperature readings.

VARIATION SCHEMES HELP CUSTOMERS UNDERSTAND PRODUCT RELATIONSHIPS AND VALUE LADDERS, ENABLING THE RIGHT PRODUCT SELECTION.

Defining the product variation options will inform product merchandising
2 Levels of Variation max to ensure selection is intuitive for the customer

Need Copy /Image...  FLIR E95 at a glance:

• Interchangeable, auto-calibrating lenses
• Up to 464 x 348 (161,472) IR resolution