PROVIDe top-level, key feature information to connect with target customers and their desired benefits.
Short Feature / Benefit Description
Interchangeable, auto-calibrating lenses. Up to 464 x 348 (161,472) IR Resolution etc...
Long Feature/Benefit Description
70 characters or less
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Industry standard terms and trademarks are ok (e.g TRMS, VDR, IR, MSX, Loz)
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Add key differentiators
E.g. in the Ex family, the key differentiator is IR resolution
Wide Temperature Ranges Intelligent AutocalTM Optics Streamlined Reporting See Greater Detail Quantify Potential Problems Focus Fast & True Navigate Screens Easier Report Problems Quickly The Best Lenses Need the Best Autofocus
User Reviews
PROVIDE TOP-LEVEL, KEY FEATURE INFORMATION TO CONNECT WITH TARGET CUSTOMERS AND THEIR DESIRED BENEFITS.
1-2 sentences
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Include unique and stand out benefits
Be product specific
Avoid clichés and jargons
The FLIR E95 offers the great features of the E75 and E85, plus 161,472 points of temperature measurement (464x 348 true native resolution) and wide temperature ranges, up to 1500'C. The E95 has a superior spot-size ratio and is sensitive enough to detect minute temperature differences
